SEO is an acronym for "Search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful seo services for website owners, including:

Review of your site content or structure Technical advice on website development: for example, web hosting redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise in specific markets and geographies. Keep in mind that the Google search results page often includes paid advertising and free organic search results. Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion group can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

Google Webmaster Guidelines Google 101: How Google crawls, indexes and serves the web.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

A Japanese court will rule Tuesday whether a serial rapist abducted and killed British bar hostess Lucie Blackman after he was controversially earlier acquitted over her death.

Blackman’s slaying in 2000 triggered a storm of media coverage in Britain and even a personal appeal by its then prime minister Tony Blair to find her killer.

The suspect in the spotlight is Joji Obara, 56, a wealthy former property developer in Tokyo, who was sentenced in April last year to life in prison for raping nine women including one who died, Australian Carita Ridgway.

But the Tokyo District Court said there was insufficient evidence to prove he killed Blackman — like Ridgway, a 21-year-old bar hostess.

Both sides have appealed the case to the Tokyo High Court — Obara wants to clear his name over the deaths of both Blackman and Ridgway and wants lesser punishments for the rapes.

Prosecutors, however, are seeking his conviction in Blackman’s death.

Joji’s acquittal by the district court in the Blackman case was especially surprising as nearly 99 percent of people brought to trial in Japan are convicted — a rate that has alarmed human rights groups and legal experts.

Japanese prosecutors generally drop cases when they believe there is insufficient evidence.

Obara has not been charged with first-degree murder, which would have made him eligible for the death penalty.

Blackman vanished in July 2000 while she was working in bars in Tokyo’s seedy Roppongi district to save money for a holiday in Australia.

Her dismembered body was found seven months later in a seaside cave.

The district court had ruled that Obara, who has denied all charges, was responsible for Ridgway’s death by giving her chloroform, a colourless drug used as an anaesthetic in the 19th century.

Defence lawyers have said chloroform was not detected in Blackman’s body.

In an appeal hearing in May, a professor who testified on behalf of the prosecutors said it was normal that the drug was not detected in a body that had been abandoned for more than six months.

The Tokyo High Court decision comes against a background of a lack of leads in another high-profile case in Japan concerning a young Briton, a 22-year-old English language teacher, Lindsay Ann Hawker, who was found dead in a bathtub last year.

Police are still loking for the prime suspect, Tatsuya Ichihashi, who fled from officers when they visited his apartment in suburban Tokyo where Hawker’s body was found.

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